Yearly Campaigns
"Thank You" Campaign 2025-2026

"Thank You" Campaign
This is a campaign that encourages gratitude and appreciation among members of the community, promoting a culture of praise and recognition. It urges people to acknowledge the kindness of others and appreciate their efforts. The campaign is inspired by the saying of the Prophet Muhammad (peace be upon him):
"He who does not thank people, does not thank Allah." – Narrated by Al-Tirmidhi.
Target Audience: All segments of society
Campaign Values
- Gratitude for blessings
- Self-appreciation
- Kind words
- Cheerful demeanor
- Mutual respect
- Encouragement of giving
Campaign Objectives
- Increase awareness of the importance of gratitude and promote a culture of appreciation within the community.
- Encourage the community to express gratitude in words and actions, and to acknowledge others' efforts in various life situations.
- Promote practicing gratitude-related values as a positive daily behavior that contributes to improving social relationships.
- Highlight the life of the Prophet ﷺ and the stories of his companions in showing gratitude, appreciation, and kindness to others.
- Activate the role of institutions by innovating activities that translate the campaign’s goals into reality and enhance the concept of gratitude as a noble act and high moral value.
Cooperation with the Campaign
To collaborate with the "Thank You" campaign, we welcome suggestions and proposals for cooperation. Please reach out to us through this form.
Campaign Guide
The campaign guide has not been completed yet.
"In our Compassion lies our Strength" Campaign 2024-2025

Campaign Overview
"In our Compassion lies our Strength" is a campaign that encourages compassion and cooperation among community members, and empathy between them. It encourages people to adopt the virtue of mercy and provide support to others, inspired by the Prophet's saying (peace be upon him): "The parable of the believers in their affection, mercy, and compassion for each other is that of a body. When any limb aches, the whole body reacts with sleeplessness and fever."
Campaign Values
- Cooperation among individuals.
- Empathy with others.
- Harmony and affection.
- Volunteering.
- Forgiveness.
- Courtesy, gentleness, and kindness.
Campaign Objectives
- Increase awareness of the importance of compassion, cooperation, and solidarity among community members.
- Encourage the community to engage in social solidarity, volunteer work, and helping those in need.
- Promote positive problem-solving by fostering the virtue of mercy within the community.
- Highlight the life of the Prophet (peace be upon him) and the biographies of the noble companions in promoting the virtue of mercy.
- Activate the role of institutions by creating activities that translate the campaign's objectives into reality.
Cooperate with the Campaign
To cooperate with "In our Compassion lies our Strength" Campaign
We are happy to receive proposals for cooperation in the Our Compassion is Power campaign. Please contact us via this form.
Guideline for the Campaign
Download the Guide for the messages of the 'In Our Compassion is Strength' campaign.

Our humility is a way of life campaign
Campaign Overview
It is a campaign that urges living with humility and is based on respect for others, in addition to that it aims to promote the values of humanity, empathy, tolerance and positivity in society.
Campaign Aims and Objectives
- Encourage the community to continuously learn, develop personally and professionally, and achieve success in a humble and sustainable way.
- Encouraging the community to create humility and adopt it in their daily and practical lives.
- Promoting the values that fall under the creation of humility, such as tolerance, understanding, collaboration, gratitude, and mutual respect between individuals and different cultures, and getting rid of discrimination and racism.
- Establishing a culture of dialogue and constructive discussion under the circle of humility.
Promoting a culture of ethical work in the work environment while building a positive image among employees by creating humility - Educating the community about the life of the Prophet Mohammad -Peace be upon him- and the honorable companions, which were characterized by the creation of humility.
Partners
- Ministry of Education and Higher Education
- Ministry of Awqaf and Islamic Affairs
- Ministry of Social Development and Family
- Ministry of Youth and Sports
- Qatar Foundation
- Qatar Media Corporation